Marketing
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Added by LobStoRMarketing Borderlands for the masses has been a considerable effort on the part of various marketing and community relations personnel. Collected below are some the avenues used to reach out to the gaming community.
Contents |
Websites
- Borderlands Official Site
- Borderlands 2 Official Site
- Gearboxity
- 2K Games
- Wubwub.eu European marketing site for Borderlands 2
Social Networking
Game Trailers
Borderlands
Borderlands Official Reveal Trailer
Borderlands 2
Doomsday Trailer
Come and Get Me Trailer
Sir Hammerlock introduces the Mechromancer
Characters
Several game characters have essentially broken the "fourth wall" of Borderlands to appear as marketing tools for the game, or have been primarily a marketing vehicle with secondary appearances inside the game.
- Claptrap Web Series - A web series starring Claptrap and co-starring Steve.
- General Knoxx on Twitter - The antagonist of The Secret Armory of General Knoxx, featuring as a personality in his own right on Twitter.
- Gaige on Twitter - The first playable DLC character featured as a personality on Twitter.
- Hammerlock on Twitter - NPC Character Sir Hammerlock replaces Mister Torgue as a personality on Twitter.
- Mr.Torgue on Twitter - Mascot NPC for Mister Torgue's Campaign of Carnage replaces Gaige as a personality on the now shared twitter account.
