Hellish flames aside, working for him isn't that bad.
|Appearances||Claptrap's New Robot Revolution|
Mr. Jeffrey Blake is the senior vice president of Mercenary Relations and Tourism for the Hyperion corporation. It might seem strange to have two seemingly-unrelated divisions under one manager, but there is good reason for that: cut-backs. Hyperion, like many corporations, was affected by the downturn in the Pandora economy and needed to consolidate. Mr. Blake, who ran only Mercenary Relations, and Mr. Dimsdale, who ran Tourism, were put on notice. One of them would be laid off by quarter's end based on the fiscal results of their respective departments. Unfortunately, the day before the results could be announced, Mr. Dimsdale was found dead in his office with a glass of champagne in his hand and a knife in his back. Sadly, he was literally a victim of cut-back. While many thought Mr. Blake may have some connection to the crime, he had a solid alibi and was fully exonerated. Instead, the police suspect it was a senseless and random attack by some kind of pirate, brigand or professional killer.
Mr. Blake is a mission provider NPC who offers a series of Hyperion Corporate Gift Shop missions. Upon arrival at Tartarus Station he enlists the aid of the Vault hunters in helping him deal with his little Claptrap problem, namely the Claptrap Robo-lution. He hatches a plan to capture the Interplanetary Ninja Assassin Claptrap.
As of Borderlands 2, he is still alive and retains his position as Hyperion's Vice President, but is only heard through ECHO logs and mentioned when Handsome Jack orders Blake to bring him a violin and in the quest Get to Know Jack. The ECHO logs found in the Arid Nexus - Badlands reveal that Blake helped T.K Baha and Dr. Zed evade Hyperion assassins, as well as paying for the latter's housing.
- Greetings. This is Mr. Blake, Senior VP in charge of Mercenary Relations and Tourism for the Hyperion Corporation. You know, the company whose troops you just ruthlessly slaughtered. I like that; it shows initiative. Meet me at the Hyperion Tourist and Information Center, and I'll make it worth your while. - ECHO message after acquiring Fight For Your Right To Part-E
- Well if it isn't our little band of corporate raiders... - cutscene intro
- Good to finally get some face-time with you. We at Hyperion have always valued our relationship with the treasure hunters on Pandora, so I know you'll leap at the chance to help us out. Particularly since you killed our last team. In exchange for your assistance, you'll receive a ludicrously generous stipend as well as access to the finest tech Hyperion has to offer. - Upon completing New Contact. It is possible to miss this quote as turning in New Contact will immediately trigger Mr. Blake's "Phase One" quote (see below).
- It seems the claptraps have begun to 'interface' with everything on Pandora. Hyperion is, of course, blameless in the matter. Is it our fault that our hardware is too compatible? Still, out of the goodness of our hearts, we have developed a four-part containment plan that the boys in marketing call 'Operation Trap Claptrap Trap.' With your help, I'm certain this enterprise will be a fruitful one. - Upon turning in New Contact. It is possible to miss this quote as turning in New Contact will immediately trigger Mr. Blake's "Phase One" quote (see below).
- Phase one is CRUCIAL. Without a successful phase one, there can be no phase two or three, and phase four would be right out. All of Tartarus Station's bridges are up and the power is down. We need those bridges lowered in order to reach the next phase...'Hyperion Corporation: Building Bridges to a New Tomorrow.' Damn, I'm good. - Upon acquiring Operation Trap Claptrap Trap, Phase One. Reference to "Monty Python and the Holy Grail".
- Outstanding. You managed to make possible what my team thought impossible. Way to capitalize on lowered expectations. Head back here so we can execute Phase Two of Operation Trap Claptrap Trap. - ECHO message upon completing the mission
- On to Phase Two. Our intel reports that the enemy is using a nearby factory to rebuild and refit their own claptraps. This is a clear violation of numerous patents and copyrights held by Hyperion! Also they're constructing a robot army, which is bad as well. Lower the bridge, break into the facility, and shut them down! And please do remember to keep your receipts or you will not be reimbursed. - Upon acquiring Operation Trap Claptrap Trap, Phase Two: Industrial Revolution
- Well done! Not that the Hyperion Corporation ever doubted you. We love you and believe in you. Now, Phase Three. The Claptrap Collective operates on a hive-mind; wipe out the head, and the rest will fall. To accomplish this, you'll need to steal the 'Wireless Information Router Encoding Device,' or WIRED for short. Hmm... that is an unfortunate acronym for a wireless device. I'll have to speak to marketing... - Upon acquiring Operation Trap Claptrap Trap, Phase Three: TripWIRED. The "Claptrap Collective" is a reference to the Borg from "Star Trek".
- This is it! The most challenging and most final phase of Operation Trap Claptrap Tap Trap- Operation Trap Trapclap...Christ, that's mouthful. I've entered the reboot sequence into the WIRED device. Now all you have to do is get close enough to the original Ninja Assassin Claptrap to use it. Good luck! Oh, and please fill out a comment card if you somehow manage to survive. We care about your opinion. - Upon acquiring Operation Trap Claptrap Trap, Phase Four: Reboot.
- Unbelievable! Just outstanding. You've quashed the rebellion, saved Pandora, and restored the good name of the Hyperion Corporation. Unfortunately, you've also voided that claptrap's warranty, so now you're stuck with him. However, there is still the matter of the reward you were promised. Come see me. - ECHO message upon completing Operation Trap Clatrap Trap, Phase Four: Reboot
- Ah, yes...your reward. I suppose you have earned it...barely. Here's a key to the Hyperion Corporate Gift Shop. You'll find your payment there. - Upon acquiring Helping is its own reward... Wait No it isn't!
- Exciting opportunities await!
- Greetings, consumer.
- How can we help you this fine day?
- Let's think outside the box.
- Ready to take it to the next level?
- Welcome back.
- Why, WHY did I decide to wear wool in the desert?
- Your opinion is important to us.
- You survived! Good for you!
- Better get going.
- Break's over. Get back to work.
- Carry on.
- Don't you have some robots to dismantle?
- Good luck. Hyperion cares about your safety.
- This covert operation isn't going to implement itself. Get going!
- Time is money!
- You are dismissed.
- You're not getting paid by the hour. Get a move on!
- Your mission will be completed in the order it was received.
His name is a reference to the poet and artist William Blake, whose work dealt with theological themes such as his illustrations of Dante's Divine Comedy. That he is portrayed very devilishly in the game- literally in his cutscene and figuratively as a corporate bureaucrat- and that Tartarus Station is a reference to a place both in the Underworld of Greek mythology and Hell in Christian theology makes this all the more apparent. However, despite these traits, he is shown to be benevolent in Borderlands 2, as he assisted two of Hyperion's targets in evading assassination.