From this article.
lith says: 02:24pm April 4 2012
Whenever I hear spiel like this, I can't help think back to that Dilbert cartoon, where Catbert is advising on how to raise the morale of workers without spending any money, time or energy:
"Don't reward them. Just punish them less."
- (Dr. F's note - lith i a registered user of PCGamer's online magazine.)